News You Can Use

RTA NEWS YOU CAN USE, October 23, 2014/REIFEN ESSEN

RTA NEWS YOU CAN USE
October 23, 2014

We have been asked to post the following and we are very happy to do so,
since we believe in the Reifen Essen show!

Reifen is staying in Essen!

In the past few months there have been various press releases and phone calls with misleading information. Messe Essen would like to set the record straight. Reifen, the world’s leading fair of the tire industry has taken place in Essen, Germany for 54 years. It started in 1960 with just 40 exhibitors and now boosts 670 exhibitors from 44 countries. Under the professional management at Messe Essen, it has established itself as the number 1 trade fair for tires in the world.

For the past years, the BRV, the German Tire Dealer Association, has been a sponsor of the show. In January of this year, they have decided to part ways with Reifen and Messe Essen and try and start a new show from the ground up in Cologne – directly on top of our Reifen dates for 2018. The industry has always remarked what a successful and all-inclusive global show Reifen is. Another show would only cause confusion and division in the industry and possibly cause many exhibitors financial hardship. 60 years of experience has created the World Leading Tire Show that is Reifen in Essen.

Reifen has proven itself over the past 6 decades. It continues to grow in size, in internationality and in quality. It is truly the world’s greatest, most international and largest tire show devoted exclusively to tires and their related products. If you have been to the show – and most of you have – you already know that. Reifen will continue to take place in ESSEN and we know we have the support of the majority of the industry. Surveys taken at the last Reifen, showed that outside of Germany, the BRV has no influence whatsoever. Since Reifen has over 70% international participation, we feel confident that everyone realizes that the industry is in Essen.

In May of this year, Messe Essen announced their cooperation with Messe Frankfurt and their Automechanika Show. Reifen will now join the Automechanika shows around the world, giving tire manufacturers and related products a global opportunity to show their products to a specialized audience. In 2015, we are beginning this partnership by organizing Reifen during Automechanika in Istanbul, Moscow and Dubai.  This cooperation will draw an even more international audience to Reifen Essen.

Preparations for Reifen 2016 and Reifen 2018 at Messe Essen are already in full swing. For the next show May 24 ? 27, 2016, a large portion of the exhibit space has already been reserved by the big market leaders. According to a survey conducted by the Gelszus Institute for Market Research About Fairs, the majority of exhibitors have already announced they would re-register for Reifen 2018.

Reifen is NOT leaving Essen. Reifen will continue to take place in ESSEN, Germany in 2018, 2020 and for years to come. We have already established it as the number 1 tire show in world and we intend to keep it.

•     •     •

THOUGHT FOR THE DAY

 "You don't need an introduction.
You need to have good work.
Work hard, Believe in yourself."

~ Oscar de la Renta
(Statement made while addressing an audience about how to succeed in life)




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