News You Can Use

RTA NEWS YOU CAN USE
June 11, 2014

RTA MEMBER VIPAL WANTS YOU TO SEE THE FOLLOWING

Vipal Mexico stands out on social media for World Cup promotions

Followers can win official World Cup balls and Brazil and Mexico jerseys, as well as invitations to watch the Brazil vs. Mexico game at a VIP event
 
The entire team at Vipal Rubber is excited about the World Cup. This is why Vipal Mexico, a branch of the leading tire retreading company in Latin America and one of the most important manufacturers of tire retreading products in the world, decided to create various promotions so the public could interact with the brand on social media.
 
One of Vipal Mexico's ideas for the World Cup was to give its Facebook followers Brazucas, the official World Cup ball. To participate, people had to 'like' the Vipal Mexico page (www.facebook.com/vipalmexico, share it using the company's APP (https://apps.facebook.com/vipaltrivias/) and reach 100 'likes'.
 
The company is also giving its followers official football jerseys from Brazil and Mexico. To win, fans must participate in daily trivia that is posted on the Vipal Mexico Facebook page. Those who provide the correct answers are also entered in a competition for invitations to the Vipal festivities on June 17th for the Brazil vs. Mexico game. The events will take place in Mexico City, Guadalajara and Monterrey.
 
In three months the Vipal Mexico promotional campaigns have already garnered 2580 likes on the company page. In addition to all of the efficiency and commitment that only a company with 40 years of experience on the road can offer, Vipal also has a championship team on social networks.
 
Vipal in North America
Vipal began operations in Mexico in 2004. The company maintains a Distribution Center in the country, as well as a local branch, a permanent regional team and a network of 14 authorized retreaders. Part of Vipal's strategy was designate one of its three factories in Brazil to produce solely for the international market. Also, in order to meet the growing export demands, Vipal recently opened its third Distribution Center in the United States, which is located in the city of Los Angeles in California, with a storage capacity for 1,500 pallets. It covers the entire North American West coast, as well as some states in the center of the country and the western and central regions of Canada. The company also has a branch in the United States, the largest tire retreading market in the world.
 
Vipal Rubber around the world
Vipal Rubber supplies close to 90 countries. Its main clients are in Europe, Latin America and the United States. In order to meet the needs of each location, which includes technical requirements and cultural, geographic and legal differences, the company invests in developing specific products to perform in different regions. In addition, they maintain authorized tire retreading dealers, permanent regional teams and distribution centers in strategic locations in order to provide support to their international clients.
 
About Vipal:
Vipal Rubber - www.vipal-mexico.com - was founded in 1973, in Nova Prata, state of Rio Grande do Sul, Brazil. With 3,000 employees, the company has two factories in Nova Prata and one in Feira de Santana in the state Bahia, which add up to a total of 160,000 m2 in industrial facilities and three distribution centers in Brazil. The company exports to every continent and has distribution centers in South and North America, Europe and Australia.
Vipal was the first Brazilian company in the industry to be certified with the ISO 9002, and also has the IS0 9001: 2008 and an IFBQ (Falcão Bauer Quality Institute)/INMETRO (National Institute of Metrology, Quality and Technology) performance verification certification for its line of tire treads.

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THOUGHT FOR THE DAY

"Rest is not idleness,
and to lie sometimes on the grass
under the trees on a summer's day,
listening to the murmur of water,
or watching the clouds float across the sky,
is by no means a waste of time."

~ John Lubbock